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Conducting business continuity exercises

Conducting business continuity exercises

Unexpected disasters can completely catch your business off guard, and when they do you’ll have a hard time trying to get things back in order. Most business owners are aware of potential problems, so they usually have a business continuity plan (BCP) already in place.

Pinterest marketing just got easier

Pinterest marketing just got easier

Much attention in the social media marketing world is paid to the heavyweights of Facebook and Twitter – and, when executed properly, your marketing efforts on these networks can pay great dividends. But there is much more to social media marketing than these two platforms alone, and other channels that are on the rise include Pinterest.

5 online reputation management mistakes

5 online reputation management mistakes

We all know how important social media is to create and maintain a business’s online reputation. As a small business owner, you’ve probably used social media to establish a connection with your customers and share stories that will shine a positive light on your brand.

How Google Glass could reform healthcare

How Google Glass could reform healthcare

Advancements in medical technology allow doctors to provide better treatment and diagnosis to their patients. From electronic medical records to mobile devices, patients and physicians are reaping benefits from these new technologies. Additionally, a growing number of healthcare institutions are implementing Google Glass in their medical operations.

Opera syncs bookmarks on mobile and desktop

Opera syncs bookmarks on mobile and desktop

We now operate in a business world where we no longer work on just one device. Instead, we switch regularly between our office PC or laptop, a smartphone while on the move between meetings, and perhaps a tablet to keep on top of work while on a business trip – or to catch up on emails while watching TV in the evening.

3 productivity questions you need to ask

3 productivity questions you need to ask

Most of us have this fantasy that technology is going to make everything better automatically. But is that really true? When you stop and take a moment to reflect, does checking your email ten times a day, keeping your break/fix contractor on speed dial, or purchasing yet another workflow app really make your business more productive? The easy answer to these questions is almost certainly no.

Why businesses should opt for CRM

Why businesses should opt for CRM

However good you are at running your business, you’ll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth in online reviews and social media, customers’ expectations have changed, meaning people now have more power and businesses need to adapt accordingly to respond to customer demand.