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Getting started with Facebook advertising

Getting started with Facebook advertising

With social media being such a big part of everyday life, it likewise plays a huge role in online marketing. There are many social platforms a business can use to reach out to audiences, but the one that stands out from the crowd is Facebook. Over the past few years, Facebook advertising has seen steady growth in revenue, thanks to its specific audience targeting methods that allow business owners to lower their new customer acquisition cost significantly.

How to stay productive when working remotely

How to stay productive when working remotely

Technologies such as cloud computing are freeing employees from their desks and lighting the fuse to the remote working revolution. For employees who lack discipline or a strong work ethic, a remote worksite is a breeding ground for a lack of focus and unproductivity.

Containers vs. Virtual Machines

Containers vs. Virtual Machines

Virtual machines are a robust platform for storing data, documents and applications for most organizations today. But with the emergence of containers, another platform for virtual file storage, the question arises: which platform is right for my business? With that in mind, let’s take a look at how containers and virtual machines differ and which would be best for your organization.

Business continuity 101: Using a cloud host

Business continuity 101: Using a cloud host

Companies of all sizes today are aware of the data security risks posed by unexpected disasters, and so have a business continuity plan in place to prevent data loss. But entrusting data backup to the average IT guy is a certain way to lose your critical business data, since making configurations and changes to managed backups can be downright complex and confusing.

Facebook Messenger offers free VoIP calls

Facebook Messenger offers free VoIP calls

Over the past few years VoIP, or Voice over Internet Protocol, has completely changed the way we communicate on a global scale. VoIP allows you to connect and talk to your friends on the other side of the world for little to no cost. In response to the growing demand for VoIP technology, Facebook has recently announced that its standalone Messenger app will now support free VoIP video calls.

Five business continuity mistakes

Five business continuity mistakes

Every business owner knows that having a business continuity plan in place is crucial to the success of their organization. Yet even if your business continuity framework is at the ready, when the unexpected does happen the question that many overlook is how confident they are in taking care of the backbone of the business — their employees? With that in mind, let’s take a look at the five deadly business continuity mistakes to avoid at all costs.

Find your website’s most important pages

Find your website’s most important pages

For businesses that want to track how much traffic their website is receiving, a Google Analytics account is a no-brainer. However, while it’s easy to use this powerful application to measure traffic, how do you know if those visitors are engaged with your website content or just bouncing the second they hit your homepage? Engagement is as important as traffic – follow the four steps below to learn how to track this metric.