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March 19th, 2014

BCP_Marc17_AA business without a DRP (Disaster Recovery Plan) is like a circus acrobat without a safety net. The question is, are you willing to take that kind of a risk with your business? Considering how attacks to your business can come in many forms be it cyber, natural disaster or man made (among many others), it makes perfect sense to have an effective DRP in place.

While there are several facets to a DRP that are going to determine whether it will be effective or not, making sure that you’ve considered these 5 tips is definitely a good start.

1.) Commitment from management

Because the managers are the ones who will coordinate the development of the plan and be the central figures who implement the recovery plan, it’s crucial that they are committed to it and are willing to back it up.

They will also be responsible for setting an allocated budget and manpower to creating the actual plan. That said, it’s very important that they know the concept behind it and how huge of an impact a DRP can have on a business.

2.) A representative on each department should be available when creating a DRP

It’s unthinkable to believe that your DRP is well optimized when you haven’t had a representative from each department coordinate with you while creating the recovery program.

Considering how they themselves are the front line of your organization with the best knowledge about how their department works, it’s a huge plus that you should take advantage of when creating a DRP.

With the representatives on your team, you’ll be able to see things from their perspective and gain first-hand knowledge from those who do the actual work.

3.) Remember to prioritize

In an ideal world, you should be able to restore everything at the same time after a disaster strikes. But since most businesses usually have a limited amount of resources, you will usually have to recover systems one at a time.

Because of this, you need to have a hierarchy or a sense of priority when determining which systems should be recovered first. That way, the most important systems are immediately brought back up while the less important ones are then queued in order of their importance.

4.) Determining your recovery strategies

This is one of the main focal points of a DRP since this phase tackles the actual strategies or steps that you’ll implement to recover your systems.

When determining your actual strategies, it's important that you brainstorm and think about all the options that you have to recovering your systems. Don’t simply stick with the cheapest possible strategy or even the most expensive ones.

You have to remember though that the simplest strategy to implement is probably the best one. That is, as long as the simplest strategy covers the critical aspects of your system recovery.

That said, avoid over complicating your strategies as you might face unnecessary challenges when it comes to the implementation of the recovery strategy.

5.) Do a dry run at least once a year

Your DRP shouldn’t end with the concept alone. No matter how foolproof you think your strategy is, if you haven’t tested it you most likely have missed something important.

It's during the dry run phase that the need for extra steps (or the removal of one) are made even more evident. You can then start polishing your strategies according to how your dry run plays out. It would also be a good year to practice your plan each year and update it accordingly.

These tips will help you ensure that your DRP will remain effective should a disaster occur. If you’re having a hard time figuring out how to go about the process of creating a DRP, then give us a call now and we’ll help you with the process.

Published with permission from TechAdvisory.org. Source.

March 18th, 2014

Web_Mar17_AManaging data and databases can be increasingly expensive and hard to maintain. You have to think about storage space, quality and the accessibility of your data which on all accounts can be a bit tricky, not to mention impossible if you can't connect to it. The good news is, it doesn’t have to be that way. Through DaaS (Data-as-a-Service), you’re able to solve the many problems that you’ll have to face when managing data.

So what exactly is DaaS?

DaaS (Data as a Service) is part of the “as a Service” family. It is a type of service that allows data and databases that store data to be provided or accessible on demand regardless of the boundaries (organizational or geographical).

The data (text, video, audio, and images) is usually made available to the customers through networks like the Internet. The vast majority of DaaS solutions are managed by IT solutions providers who host the solution on their own servers. Businesses essentially rent space on these servers and the IT provider will manage the whole solution ensuring that solutions and the company's data and databases are working, secure and available on demand.

The easiest way to think of DaaS is that it provides businesses with cloud based databases and data.

How can your business can benefit from it?

While there are several ways that business owners have benefitted from DaaS, here are four of the most popular.

1. Quality of data

Because everything is stored in one place, duplicate and inconsistent data that’s being stored or trying to be stored in a database or on the service is usually easily caught, thus reducing the chance of duplicate data which could throw off reports, estimates and more.

This ultimately leads to higher quality data since almost everything is validated and you can avoid seeing different versions of the data which can be very misleading.

2. Global access

Instead of being able to only access your data in the office, with DaaS you are able to access it from any place where you have an Internet connection.

In case you can’t quite see how you can benefit from it, think about going on a business trip. Wouldn’t it be amazing if even though you’re on a trip, you can still access all of your data and even modify it or add more? Having global access with DaaS can help you with just that.

3. Increasingly seamless collaboration

Because your data can be accessed easily by your team members, collaboration becomes a lot more painless. Through DaaS, your members can access the data or updates they need regardless of where they are. They can then do their tasks accordingly and even update the data in real-time, ensuring people are all viewing the same data, regardless of whether changes have been made.

Since everyone on your team can access it, you don’t have to tell each team member about changes or updates, allowing you to save more resources.

4. Ease of system updates

If your data is stored in different offices, can you imagine how tedious it would be when it comes to updating your system? It gets even worse when different systems are used, and employees forget to update systems, leading to a potential increase in security breaches and data loss.

With DaaS, all you have to do is contact your DaaS provider, tell them about the updates that you want done and they update your entire system.

If you aren’t in the know, hearing about DaaS (although the service is enticing), can be quite scary. But, there is no need to fear it. We are experts in technology and can take the time to explain the ins and outs of DaaS and any other 'as a Service' as well.

Call us now and we’ll help you with your inquiries.

Published with permission from TechAdvisory.org. Source.

Topic Web
March 13th, 2014

WindowsPhone_Mar10_AMicrosoft's Windows Phone platform, despite being slightly behind in the Smartphone race between Android and Apple, is gaining traction among users. Especially since the release of Windows Phone 8.1, business owners are increasingly enticed to jump on the Windows bandwagon. Why you might ask? One reason is that there are several features that business owners love about the Windows Phone platform.

While there’s a plethora of reasons as to why business owners are moving to the Windows platform, these three powerful ones will give you a good idea of why people are making the shift.

Office apps, Lync and Outlook

Windows Phones have access to a number of Windows apps including the powerful Office suite which can turn your phone into a mobile office. By using the various Microsoft Office apps, you can share, access and edit your office documents all in one place. You can then sync all of the documents to SkyDrive, Office 365, or SharePoint sites after you’re done editing.

Are you a huge fan or avid user of Outlook tasks and calendar? If you are, then you’ll love how you can sync your Outlook tasks with your Windows Phone and have access to all of your messages, tasks and calendars at the touch of a button.

Beyond the core Office apps, there are also apps like Lync which allows for voice and video communication. Using Lync Mobile can be a game changer for your business. You can view your colleague’s availability, chat with individuals or groups through Instant Messaging, all from your phone.

Encryption and security

Viruses, hackers or malware can put you in a lot of trouble if left unchecked. Not only is it a good idea for business owners to make sure that their system is well optimized, they need to also make sure that their security is robust as well.

The Windows Phone has a trusted boot process that ensures only validated software runs, meaning that if software hasn't been validated by Microsoft, it won't be allowed to run. It’s also the only phone with native support for Information Rights Management that you can use for your business to protect critical and sensitive data.

Have you misplaced your phone before? If you answered yes, then you won’t have to worry as much if you misplace your Windows Phone as it has several layers of protection against that.

Here are some of the features that you can use:

  • Password or Pin
  • Remote wipe
  • Tools that you can use to find lost phones included in the Windows Phone management site

Have all of your contacts in one place!

The Windows Phone allows you to see all of your contacts on Hotmail, Messenger, Outlook, Facebook, LinkedIn, Twitter, Google and all other compatible email accounts. If you’re a Skype user, you can also see your Skype contacts. The neat part is, you can customize your phone to show from which source the contacts are coming from. So if you want only the contacts from Facebook and Skype to display on your phone, you can customize your phone to show just that and disable the other sources like LinkedIn etc.

Once you tap a name, you can then see a consolidated contact card showing all of the information you have about that specific contact. This includes all the methods to communicate, conversations, recent calls and even their social media activity.

This feature is especially helpful when building relationships with thought leaders and the influencers in your niche. You can easily be updated on what they’re doing giving you some more insight on how you can implement their techniques in your business. Using this to study your competition’s activities is another effective way of using this feature for your business.

A lot of business owners are shifting to the Windows Phone platform and they’re right in doing so. The features mentioned above can give an advantage over the competition and help boost business to greater heights. And the best part is - we’re just on the tip of the iceberg with all the features that Windows Phones have to offer.

Do you want to know more?

If you want to know more about how you can use your Windows Phone to better your business, then give us a call now and we’ll help you.
Published with permission from TechAdvisory.org. Source.

March 12th, 2014

Facebook_Mar10_AAnyone who has used Facebook for any period of time is likely to know that the company is constantly making changes to the platform. One week they are introducing a new update to their mobile app, the next they are changing how we view posts and so on. Many of these changes are made to policies regarding use. Over the past few months Facebook has changed the Pages policy for businesses. These changes are something any business using Facebook for promotion needs to know about.

Background on Facebook Promotions

Business that have Facebook profiles orient the majority of their activity around their Page. Much like a user's profile this is where all the content and information about and from the business is posted. When business Pages were first launched many companies started to join and run promotions, often to the point of spamming or at least annoying users.

To curb this, Facebook implemented a series of regulations as to how companies can run promotions. Break these regulations and you could see your posts and content punished in the form of showing up lower on user's News Feeds, or not at all. This is obviously something many companies don't want, so it would be a good idea to keep up with the rules supporting how you can use the platform for promotions.

The problem with this is that it's easier said than done especially since Facebook is known to change regulations on a regular basis, often making it hard for businesses to know whether the promotion they are running meets regulations or not. In recent months, Facebook has actually changed their Page guidelines around promotions, actually eliminating some that you should be aware of. Below are four of the old guidelines along with the recent changes made.

Old guideline 1: Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or a Page App.

This guideline meant that if you wanted to run a promotion, you had to use an app from facebook.com, usually on your Page. Facebook dropped this rule in the summer of 2013, and now allows businesses to use third party apps (not developed by Facebook) to host a promotion on their Timeline.

Old guideline 2: You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.

This guideline stated that you could not have a promotion where people can enter by using Facebook features, for example liking a post or commenting on it. With the removal of this guideline, you can now encourage people to enter a promotion by liking a post or commenting on it.

You can't however ask your fans to enter a contest by sharing the promotion on their timeline.

Old guideline 3: You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.

In conjunction with the change above, Facebook had to also allow users to vote using the established features. The most common example of this is a promotion that encourages users to comment which counts as an entry. Then others vote on the comment they like by pressing Like. The comment with the most likes at the end of the promotion wins.

Old guideline 4: You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles (timelines) or Pages.

This has been removed and Facebook is now allowing businesses to contact promotion winners through a status update or a direct message. You can also use other methods such as direct email, an update on a blog or even another social media service like Twitter.

While Facebook has removed some of the guidelines, they didn't get rid of all of them. It would be a good idea to read their guidelines for Facebook Pages which cover not only how to use promotions but your Page properly.

If you are looking to learn more about using Facebook as a part of your marketing strategy or to represent your business, contact us today.

Published with permission from TechAdvisory.org. Source.

March 12th, 2014

Windows_Mar10_AWindows is the most popular operating system in use today, with many businesses relying on it as their main system. Windows, along with the apps and programs used with it can sometimes be time consuming to navigate or even find, especially if you have a large number of icons on your desktop. In an effort to make things quicker, many programs use keyboard shortcuts but, did you know that you can use keyboard shortcuts to open programs on your desktop?

These steps will help you create keyboard shortcuts which allow you to open apps on your Windows 7 or 8 desktop.

Windows 7

  • Right click on the desktop shortcut of the application.
  • Click Properties and a popup will appear.
  • Click the Shortcut tab.
  • Scroll to the section where it says Shortcut key. Enter a Shortcut key followed by a combination. They key combination should either be ctrl + alt + a number or a letter OR ctrl + shift + a number or a letter.
  • Click the Apply button on the lower right part of the popup box.
Once you have established the shortcut, go to your desktop and give it a try. Be sure that when you establish the shortcut you take note of the key strokes in the section. If you want to use another key aside from Ctrl, press it instead. We recommend Shift or Alt.

Windows 8

  • Go to the start menu
  • Right click and a menu at the bottom will appear. Click the Start Apps button on the lower right part of the page.
  • Right click on the app that you want to assign a keyboard shortcut to and click Open File Location from the menu at the bottom.
  • Right click the shortcut and select Properties.
  • Enter a combo key in the Shortcut Key box. They key combination should either be ctrl + alt + a number or a letter OR ctrl + shift + a number or a letter.
  • Click the Ok button to assign the shortcut.
Keyboard shortcuts used to open programs may not seem to be a big deal to some, but for business owners, knowing these simple tricks can help us focus on the more important things like growing our business.

If you have keyboard shortcuts or tricks for Windows 7 and 8 that you find very useful, please share them in the comments section below.

You can also call or email us for any inquiries, we’d be more than happy to help.

Published with permission from TechAdvisory.org. Source.

March 11th, 2014

Office365_Mar10_AThere is more to a PowerPoint presentation that just adding words and images to your slides. If you aren’t careful, chances are your audience will end up sleepwalking while you're in the middle of your presentation. While that may sound scary, you don’t necessarily have to experience that. Given that you follow the tips we’ll be sharing, your PowerPoint presentation should end up becoming an effective one.

Choose a font size and style that can be seen by your audience from a distance

There is no point in creating a PowerPoint presentation if your audience can’t even see or understand what’s on your slide. One of the best ways to ensure that your audience does in fact understand what’s written is for you to use the proper font size and a simple font style.

You have to consider how far back your audience might be sitting when watching your presentation along with the technology you will be presenting on. For example, if you are in a theater using older projection technology, it may be hard to read certain types of font, colors, etc. So it is better to use a larger font size and contrasting colors.

If you can, try to practice the presentation ahead of time and sit at the back to see whether your slides can be seen and read.

Emphasize on the information and not the look of your slides

Don’t ever compromise how your information is presented for the sake of how the slides look. Remember that the point of doing the presentation is to convince your audience to act and not to impress them with a beautifully made presentation.

In order to do this simply create your presentation with only the information your audience needs. Leave out any visuals and focus on outlying the information first. Once you have the information on the slides, then you can add the effects and visuals, being sure to keep them minimal so the information shines and is highlighted.

Avoid handing out printouts of your presentation

One of Seth Godin’s - a marketing and presentation guru - tips for avoiding a really terrible PowerPoint presentations that focus on selling products or services, is to have a maximum of 6 words or lines per slide. The slides are more for points that you will talk about and expand upon. Anymore than that is less than ideal.

Now imagine what would happen if you give your audience a print out of your presentation. They probably won’t be able to make out what your message is since there are only a maximum of 6 words per slide. Beyond that, note packages often lead to people reading ahead and paying attention to the notes in front of them, rather than you, the speaker. Plus, the rustling of paper when people flip pages can also be distracting for the audience and presenter alike.

What we suggest is instead at the beginning of the presentation note that you will make the presentation available online after the presentation is over and providing scrap paper or notebooks for people who wish to take notes. That being said, if the presentation you are giving in educational, notes with a copy of the slides would be a good idea, but be sure to keep the content of the actual slides minimal, more just talking points.

Be consistent

Whether we’re talking about the message that you’re trying to convey, the theme of your slides or the tone/pacing of your presentation, you have to be consistent.

The more consistent you are, the more focused your audience will be. This is because consistency helps establish and give clarity to your message, making sure that it doesn’t fall through the cracks.

Phrase your points in a way that it talks directly about the benefits

We all like to be on the receiving end of something good right? If you focus on telling your audience about the benefits that they can acquire, chances are they’ll be very attentive because your presentation is all about their benefits.

These PowerPoint presentation tips can help you get more results out of your presentations. If you are looking to learn more about how you can leverage PowerPoint for better presentations, contact us today to see how we can help.

Published with permission from TechAdvisory.org. Source.

March 7th, 2014

Productivity_Mar03_AAre you looking for a tried and tested way of increasing your productivity? If so, then there are a number of solutions. One of the most effective is writing a to-do list to help you really get on top of your day-to-day tasks.This guide will help you craft an effective one so you can skyrocket your productivity each day.

Here are 5 tips which will help you devise an effective to-do list:

Add a notes section

A notes section is a general area for all the tasks in your to-do list. Its main purpose is to provide you with space to add notes about your tasks. Or, instead you can use this area to type in challenges that you encountered when handling specific tasks.

On the flip side, it could also contain the best practices that you employed which enabled you to finish the task effectively and efficiently. These notes are important because by revisiting these jottings you can learn from them and be better able to optimize your way of doing things and your approach.

Prioritize

Ignoring client meetings because you're supposed to be fixing your cabinet, for example, based on what’s written in your to-do list, is a sure fire way of negatively impacting your business.

Your to-do list needs to be devised in such a way that there is a clear sense of priority. The most important tasks should be added to the top most part of your list just to make sure that you don’t miss these and they are tackled and completed first.

Break down your tasks to bite-size activities

Can you imagine writing down 'work' in your to-do list? Having a to-do list with broad topics like this won’t help you in the slightest bit.

You need to break down your lists into more specific tasks so that they provide the clarity that you need to achieve. Here’s a good example of a well-constructed list:

  1. Send 20 outreach emails to prospects.
  2. Discuss with the team the concept of having a systems' mindset.
  3. Review the offer of client X and decide whether to accept it or not.
Notice how the examples above are more tangible compared to simply writing down 'work'? With a list like the one above, you should be able to comfortably tick each task with a clear idea of when it has been completed.

Add a deadline whenever possible

Adding a deadline helps you gauge your output. By being able to see whether you’re lagging behind you can make any necessary changes.

A deadline also prevents you from procrastinating since you’ll be more conscious of time and a definitive end point.

Be realistic

Adding a week's worth of tasks to your daily to-do list will just discourage and frustrate you. Be as realistic as you can when writing up your list. If you honestly think that you can’t finish all of the tasks within one day, then add some of them to the next. That way you won’t be frustrated with a long list of tasks that you haven’t completed at the end of each day.

If you are faced with productivity issues and are struggling to get the kind of output you're hoping for in your business, then put giving us a call at the top of your to-do list.

Published with permission from TechAdvisory.org. Source.

Topic Productivity
March 6th, 2014

VoIP_Mar03_AWhy settle for good when you can have the best? Choosing the best VoIP system can be quite confusing if you aren’t in the know about how things work. If you’re looking to get the biggest bang for your buck by choosing the best VoIP system, then we hope this article will give you some much needed clarity and point you in the right direction.

Consider these tips when choosing a VoIP system and you'll stand a much better chance of ending up with the best one for your business:

The cheapest ones aren’t always the best

Just like bidding for projects, you need to be wary of those systems that offer full services at incredibly low prices. Don’t be tempted with how low the fee might be, as in the long run, you might end-up with a system you're not happy with. You don't want dissatisfied customers because they won't be able to reach you, or a system that's not a good fit for your business.

A good way of going about this is to test the service to see if the quality is in fact on a par with what you’re looking for. Another factor to consider is how seamlessly the new VoIP system will integrate with your business

Think about what your phone system’s key roles are

When you have a clear idea of the “what”, your “how”, “when” and “whom” will be a lot easier to determine. This is where you determine what kind of features you’ll need your VoIP system to have. Consider whether you need voicemail, auto-attendant or voicemail to email capabilities (among many others). Once you have a clear picture of what you need, you’ll have a better idea of which package or provider to obtain your VoIP system from.

Review different packages

There are many packages that are packed with features, making them seem incredibly appealing. Don’t get carried away with how seemingly amazing these packages are though. Instead, focus on what your business needs are and stay within the bounds of these demands. There is no point in having unlimited calls to Canada or other countries when your customers are based in the US, for example.

Look for excellent customer support with an almost zero downtime record

Regardless of how seemingly perfect and tailor-made your system is to your business, if you’re experiencing a lot of downtime from your provider it just isn’t going to work. You need to do a background check on your provider to make sure that their system has a near zero downtime.

Another factor to look into is their customer support. You’ll always encounter situations where you have a question about the system, such as a technical issue or maybe even to ask about upgrades. In cases like these, your provider must have an excellent customer service so you know that your questions and issues are going to be dealt with properly and quickly.

Work out what the real costs are

Don’t just think about the package that’s being sold, think about the equipment you’ll need and the manpower needed to get the system up and running. As your company grows, you’ll have to add more users to your system too. You have to think about the costs relating to upgrades and purchasing add-ons.

If you only consider the upfront payment and neglect the upgrades, maintenance, and any other factors of operating with a VoIP system, chances are you might end-up spending more than expected.

If you are looking for the perfect VoIP system, then we can help. Contact us now for our expert advice.

Published with permission from TechAdvisory.org. Source.

Topic VoIP General
March 6th, 2014

Security_May03_AKeeping systems and computers secure can seem like a full time job, largely because there is a near constant stream of security issues being discovered. From malware to bugs in software, you can bet that you will eventually find a security breach in your systems. The other week news broke of a bug that posed a critical security flaw in Apple's operating systems.

About the bug

News broke on many security websites mid-February about a potentially critical security flaw in Apple's systems following the company releasing an update to their mobile operating system, iOS.

The update notes released by Apple noted that the patch "provides a fix for SSL connection verification." This is a fairly common update as it is aimed at improving the security of communications between websites and the device. However, security experts found out that without the update attackers who can connect to a network are able to capture sensitive information being sent in banking sessions, email messages, and even chat messages using what's called an SSL/TSL session.

What exactly is SSL/TSL?

Secure Sockets Layer (SSL) and Transport Layer Security (TSL) are used in networks to essentially establish an encrypted link between a server and your computer. They are most commonly used to secure websites and the transmission of data. Take a look at some websites and you may see a padlock on the URL bar, or https:// in the URL. This indicates that the website is using SSL or TSL encryption to protect the data that is being transmitted e.g., your bank account information on a website.

In other words, SSL and TSL are used to ensure that information is exchanged securely over the Internet.

What was the problem and what software was affected?

It was found that there was a bug in the code Apple's software uses to establish a SSL connection which causes the whole SSL system to fail, potentially exposing data that should have been encrypted to anyone connected to the network with the right tools.

According to security experts, this bug has been found to affect devices running older versions of iOS 7, OS X 10.8 and newer, Apple TV, and possibly iOS 6. It is important to note that the bug is only found in Apple's SSL technology. Any app that uses Apple's version of SSL could be affected.

Has Apple solved this?

Luckily, Apple has released updates to all of their devices that should solve this security exploit. If you have not updated your device or computer since the middle of February you could be at risk.

How do I prevent my systems from being affected?

The first thing you should do is to update all Apple related apps and devices, including all mobile devices. If you are unsure about whether your apps are secure enough, try using another app, especially another browser. The reason for this is because browsers like Chrome and Firefox all use a different SSL technology and are unaffected by this bug.

You should also remain vigilant and not connect to any open or public Wi-Fi connections or even secured Internet connections that could be easy to break through. Basically, as long as you update you should be fine. However, it may be worthwhile using another browser if you are really worried about whether you have a secure connection.

If you are looking to learn more about this security flaw, or how you can secure your business from threats like this, contact us today. We can help.

Published with permission from TechAdvisory.org. Source.

Topic Security
March 5th, 2014

BusinessValue_Mar03_AThere are many ways businesses can improve not only their value but how they connect with their customers. Sure, having a website is a great step, as is having a social media presence, but you need to produce quality content to post on your site or profiles in order to get people to keep coming back. One of the best ways to do this is with blogging.

If you're looking to get people more involved and connected with your company, spread your brand image and message, and perhaps establish your company as an industry leader, then blogging might just be the answer.

There is little doubt that companies that blog effectively do see an increase in overall value. That being said, it can be a challenge to develop and maintain a successful blog.

Here are 7 tips for businesses looking to start a blog or develop an existing one into a more successful platform:

1. Define your topics and your audience

As with almost every business process, there needs to be a solid foundation on which to build your blog, such as the topics you write about and your audience.

Take a minute to establish who your target audience is, such as your average customer. Pick some basic characteristics that cover the majority of this group. Focusing on who you are writing articles for can make writing not only easier but more relevant and effective.

Many of the most successful business blogs choose blog topics based on their services or products and news. The key is to select topics based on what you think your audience will find useful or interesting. You might not want to spread your blogs over too many topic areas as these can be hard work to cover on a regular basis. About 4-8 is a good amount to aim for.

2. Be consistent

With defined topics and a target audience in mind, you are well on your way to establishing a solid foundation for your blog. The next element is to devise a calendar of how often you write blogs and cover certain topics. If, for example, you picked four topics this could equate to one article a month for each topic.

What you are striving for is consistency. You should be writing and posting a new article at least once a week, or more. If you establish a calendar based around your topics you will find it easier to write content on a regular basis and soon it will become a natural part of your weekly tasks.

3. Be relevant

Even with defined topics, it can be a struggle to come up with new ideas for blogs. It can be tempting to write about a new product or feature, but you have to be careful that it doesn't read too much like boring marketing material.

Instead, focus on what your audience would like to read. Often the most successful articles are those that answer common questions asked by clients, or talk about how a product or service can help a client. Other articles could be related to your products rather than directly about them. For example, if you own a coffee shop then writing about food that goes well with coffee might be an interesting blog idea.

Personal opinions can provide an interesting perspective and many readers find these types of business blogs refreshing. However, you do need to be careful of ostracizing those who might not agree with you or putting people off with negative blogs.

4. Don't forget the CTA

Remember, your business blog needs to have a purpose: You want to not only develop interest in the company, but to drive business. At the end of most if not all of your articles you can include a call to action (CTA) that suggests to the reader to contact you, come in for a visit or email.

5. Keep articles easy to read

It can be tempting to write a 4,000 word article with a ton of great information. Google and many search engines do look positively at long-form content and this might work well for your search rankings. The only problem is that when many of us read articles online we skim them, looking for salient points and skipping up to 90% of the article.

To that end, keep articles on the shorter side - around 500-1,000 words. Use shorter sentences and headings like H3 and bold to separate content and make it more scannable. Writing a longer article? Split it into two, three or even four parts. This helps drive interest to return to check out the new parts when they are posted.

6. Promote and share your content

Share your blog content on your social media profiles. This increases the reach of your blog, but also drives traffic to your website. You can put an easy to see link to your blog on your homepage and even in email headers.

Many writers also find success in contributing, or writing a blog for other websites. This helps not only spread your ideas, content, and company name, but can also help find content for your blog as other writers contribute to yours. Try contacting friends and colleagues to see if they would like you to write a post for their blog.

7. Remember you don't have to be the only contributor

Finally, you don't have to be the only person writing your blog. Ask your employees if they have any article ideas they would like to write about. The more writers contributing, the more content there is. This also takes the pressure off of you having to develop, write, and post everything, as well as offering a different voice for variety.

If you are looking to launch a blog, contact us to see how we can help.

Published with permission from TechAdvisory.org. Source.